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Johnson's Baby Powder with Aloe, Vitamin E & naturally derived cornstarch gently absorbs moisture to soothe delicate skin, and leave it feeling soft and smooth. Specially formulated for babies, this baby powder is dermatologist tested and clinically proven mild and gentle. This hypoallergenic baby powder is free of parabens, phthalates, dyes, and harsh fragrances. Formulated to be gentle, never harsh, this baby powder has a light, silky texture for easy application. It's great for kids and adults, too! Try it at the beach to help easily remove sand or use it as a dry shampoo alternative for adults.